erpowvdor.info

Presentation is everything, so make your products look as attractive as possible. Whether you’re promoting the item via the web, a catalog or a brochure, invest in good photography. It encourages an emotional response. Also pay close attention to the copy. If something about a product is unique, make sure you describe how. And if you want repeat business, differentiate yourself from the competition by offering something your competitors don’t, be it personalized service or exclusive products. If your in outside sales then be presentable. Spend a few dollars and have a polo shirt embroidered with your company logo. Don’t go on sales call with your dirty work clothes. You reflect your company and customers will see quality if you and your material look the part.

Six steps to a quality presentation

1. Make the presentation relevant to your prospect. Have a guide for your presentation but make each presentation unique to the client you are working with. You need to make a personal connection with each prospect. If you use a generic presentation for all customers how do you expect to make a personal connection?

2. Create a connection between your product/service and the prospect. If possible make a sample that is specific to what the customer has indicated they are looking for. You can also buy an AutoCAD program that you can create customer sample layouts for landscaping, architecture and so on.

3. Get to the point. Don’t be like some of the franchises that send a sales rep out and spends an hour selling you on the company. At the end of the hour you haven’t heard anything about the product. Be direct and respect your customer’s time.

4. Be animated. You really want to stand out from the crowd, make sure you demonstrate enthusiasm and energy throughout your presentation.

5. Use a physical demonstration. Depending on your business bring samples, pictures, or take your prospective customer to completed job so they can see the quality first hand.

6. Lastly, believe in your product/service. Without a doubt, this is the most critical component of any presentation. When you discuss solutions, do you become more animated and energetic? After all, if you can’t get excited about your product, how can you expect your customer to become motivated enough to buy?

When I started in real estate, one of the first things I was taught was to create a listing package. Into this package went all of the bells and whistles I could find to persuade a seller to hire me.

My first listing presentations were a compendium of things I would do for the prospects…all the ways I was going to market their house and all the ways my company provided an edge. I had practiced my presentation in front of the mirror, in front of my broker, in front of my class at the office, so I was ready.

And my first listing presentation went exactly as I hoped it would. I was polished, professional, and profound.

And STILL the listing went to the other gal…the one with years of experience.

I had the temerity to ask Mr. and Mrs. Seller what the other agent had said or done differently than me, so I could learn to be better next time.

Sure, they said. She basically had the same things in her listing package as I had in mine. But she asked them if they’d rather have someone with many years of experience working on their transaction or someone new in the business.

Well, how do I compete with that? Well, now it’s been years and I’m the one with the experience. And here’s my advice to you if you’re working on your first listing appointments.

Listing Appointment Advice to Newer Agents

• First, fake it ’til you make it. There are a lot of home sellers out there who know a lot less than you about selling a house. They aren’t always going to be interviewing a bunch of high-powered agents. You have a chance. You never know. So be polished, professional, and profound.
• Second, ask a lot of consultative questions to find out what’s important to the sellers, before you ever start presenting anything to them. Don’t be afraid to talk about their past experience with real estate agents. Don’t be afraid to talk about their objections. Sellers will be more likely to hire you when they feel listened to and heard.
• Third, practice closing. You can’t get hired if you don’t ask them to hire you. This is not something you practice in front of a mirror alone. You can start there, but you have to practice this with a live person who challenges you with real emotions.

Are you stressed about an upcoming presentation? Would you like to create powerful presentations that are both effective and interesting? This article helps you create inspiring presentations which will boost your standing as a public speaker.

From the start, treat your presentation planning as a specific project. As a project, the process order will be: Think, Plan Your Story, Design, Optimise, and Present. Following these guidelines will help you strengthen your weaker areas so you approach the task with more confidence.

Think

Set goals for your presentation. For example, consider the following: What is the point of my presentation? Why does my audience need to hear this? What are the outcomes or benefits they will experience as a result? Have I provided value?

Next, think about your audience…

What do you know about your audience profile? What are their education level, age, profession, job title, attention-span, their level of existing knowledge and experience of the topic? A good understanding of your audience will help you develop appropriate content.

Also, bear in mind any restrictions you might face when presenting your presentation (time limits, technological, logistical, language, space and even time of day). Weigh up additional materials or resources you’ll need (hand-outs, projector, laptop, memory stick, business cards, laser pointer, etc.) and how to get them in place for the event.

Remember: Goal, Audience, Restrictions, Resources

Plan Your Story

Firstly, create the right mental and physical setting to concentrate on the task in hand. You must be able to work without interruption or distractions. Many of the best presenters insist that the best and most successful approach is to begin with pen or paper/post-it notes/white-board to jot down ideas and link them using arrows and lines.

A diagrammatic approach with additional rough notes gives you an unparalleled sense of the entire presentation through its key ideas and concepts. This can later be organised into more understandable whole. This initial thinking and creating process cannot be done as effectively on your computer so don’t be tempted to start here thinking you’re saving time!

Lastly, when thinking and creating this way, don’t forget to cross-check this rough draft against your planned goals so your ideas remain focused. Your points must be pertinent, relevant, and concise as well as offer value as defined by your goals.

Design

A presentation is used as a means of communicating with your audience. A good presentation is simple/easy to follow and it gets the point across in a way that they understand. An excellent presentation does so in a way that they actually enjoy the experience.

Now having scoped out your ideas and put them into a logical progression, you can use the computer to create the documents, slides, images, or spread sheets which will illustrate or enforce the points to be made. When designing visual material, avoid an abundance of content or you’ll end up with an overwhelmed audience fatigued from information-overload.

Your visual material should be simple, informational, elegant, and pleasing to the eye. Use entertaining images, uncomplicated diagrams and other visual tools that neatly summarise or highlight the point you are making. Remember the audience can contact you directly for more detailed information so show your contact details at the start and at the end of the presentation.

Be aware of consistent formatting (font type, size, colour, etc.) and keep your business branding visible without detracting from the information presented. Let the slides flow coherently and as a complement to your narrative. It is always worth watching the finished presentation on a similar screen if possible before the event to iron out any deficiencies.

Optimise

Key to your performance on the day is practise! Proofread for any errors or incoherence, cross-check against your stated goals and objectives to confirm that the presentation is still on track. Then practise until the material seems natural and familiar – this helps the audience retain the key information you want them to hold.

Timing yourself to keep you on track of time restraints and if need be, set appropriate timing protocols on your slide show to match your narrative. If producing hand- outs, allow time to create, print, and package them to a good standard.

Present

It’s time to present your masterpiece presentation. Using your resources checklist, you’ve all the equipment and materials you need. Remember you’ve planned, prepared, and practised – trust now in your ability to perform with confidence!

Maintain regular breathing, keep an eye on time, keep it simple and remember that you do know your material. By focusing on three or four individuals in the audience (in the front, one in the mid-distance, and one each in the right/left far distance), you can reduce a large crowd into a more intimate group. Smiling at these key faces both relaxes you and increases audience rapport.

By planning, preparing, andpractising, you’ve the ability to become an authoritative and entertaining public speaker. I wish you all the best in your future presentations and I’d love to hear feedback on your success.