Are you stressed about an upcoming presentation? Would you like to create powerful presentations that are both effective and interesting? This article helps you create inspiring presentations which will boost your standing as a public speaker.
From the start, treat your presentation planning as a specific project. As a project, the process order will be: Think, Plan Your Story, Design, Optimise, and Present. Following these guidelines will help you strengthen your weaker areas so you approach the task with more confidence.
Think
Set goals for your presentation. For example, consider the following: What is the point of my presentation? Why does my audience need to hear this? What are the outcomes or benefits they will experience as a result? Have I provided value?
Next, think about your audience…
What do you know about your audience profile? What are their education level, age, profession, job title, attention-span, their level of existing knowledge and experience of the topic? A good understanding of your audience will help you develop appropriate content.
Also, bear in mind any restrictions you might face when presenting your presentation (time limits, technological, logistical, language, space and even time of day). Weigh up additional materials or resources you’ll need (hand-outs, projector, laptop, memory stick, business cards, laser pointer, etc.) and how to get them in place for the event.
Remember: Goal, Audience, Restrictions, Resources
Plan Your Story
Firstly, create the right mental and physical setting to concentrate on the task in hand. You must be able to work without interruption or distractions. Many of the best presenters insist that the best and most successful approach is to begin with pen or paper/post-it notes/white-board to jot down ideas and link them using arrows and lines.
A diagrammatic approach with additional rough notes gives you an unparalleled sense of the entire presentation through its key ideas and concepts. This can later be organised into more understandable whole. This initial thinking and creating process cannot be done as effectively on your computer so don’t be tempted to start here thinking you’re saving time!
Lastly, when thinking and creating this way, don’t forget to cross-check this rough draft against your planned goals so your ideas remain focused. Your points must be pertinent, relevant, and concise as well as offer value as defined by your goals.
Design
A presentation is used as a means of communicating with your audience. A good presentation is simple/easy to follow and it gets the point across in a way that they understand. An excellent presentation does so in a way that they actually enjoy the experience.
Now having scoped out your ideas and put them into a logical progression, you can use the computer to create the documents, slides, images, or spread sheets which will illustrate or enforce the points to be made. When designing visual material, avoid an abundance of content or you’ll end up with an overwhelmed audience fatigued from information-overload.
Your visual material should be simple, informational, elegant, and pleasing to the eye. Use entertaining images, uncomplicated diagrams and other visual tools that neatly summarise or highlight the point you are making. Remember the audience can contact you directly for more detailed information so show your contact details at the start and at the end of the presentation.
Be aware of consistent formatting (font type, size, colour, etc.) and keep your business branding visible without detracting from the information presented. Let the slides flow coherently and as a complement to your narrative. It is always worth watching the finished presentation on a similar screen if possible before the event to iron out any deficiencies.
Optimise
Key to your performance on the day is practise! Proofread for any errors or incoherence, cross-check against your stated goals and objectives to confirm that the presentation is still on track. Then practise until the material seems natural and familiar – this helps the audience retain the key information you want them to hold.
Timing yourself to keep you on track of time restraints and if need be, set appropriate timing protocols on your slide show to match your narrative. If producing hand- outs, allow time to create, print, and package them to a good standard.
Present
It’s time to present your masterpiece presentation. Using your resources checklist, you’ve all the equipment and materials you need. Remember you’ve planned, prepared, and practised – trust now in your ability to perform with confidence!
Maintain regular breathing, keep an eye on time, keep it simple and remember that you do know your material. By focusing on three or four individuals in the audience (in the front, one in the mid-distance, and one each in the right/left far distance), you can reduce a large crowd into a more intimate group. Smiling at these key faces both relaxes you and increases audience rapport.
By planning, preparing, andpractising, you’ve the ability to become an authoritative and entertaining public speaker. I wish you all the best in your future presentations and I’d love to hear feedback on your success.